Taste: to perceive or experience the flavor of. Flavor: an indication of the essential character of something.
It’s been a little over a month since we converted to Berkshire Hathaway HomeServices California Realty. At our grand opening I was asked to speak about what the conversion meant to us agents and our clients. Below is what I said. A month later we are just as excited- if not more. I came to work for Steve almost 2 years ago now. One of the main factors in my decision to make that move was because Steve & all his agents here in the Mother Lode, for real estate, are the BEST IN CLASS. Period. Prudential is definitely a great company. That being said, Berkshire Hathaway HomeServices takes “best in class” to whole new level. And, that excites us! Because, being affiliated with the “best in class” enables us to better serve our clients. We live for helping our client’s dreams and goals in regards to home ownership become a reality. We work with many types of Buyers and Sellers. We work with first time home buyers. They are excited and scared. They are concerned with growing their money and their equity. They’re learning the process and that the cost of homeownership isn’t just the mortgage payment – they need reserves for that inevitable day when the heater breaks. On the other end of the spectrum we work with people who are entering the last phase of their journey here and who are downsizing- sometimes to a smaller home. Sometimes to one or two rooms in assisted living or their kid’s place. They are trying to decide how to make their money last and as they look around their home they are wondering how in the world they will consolidate a life time of memories into a few boxes. And we work with everyone in between. Sometimes we do some hand holding, a lot of times we share smiles and laughs with our clients and I can tell you that every agent in this room has also quietly sat and shed a few tears with their clients. I don’t mean to make that sound mellow dramatic. I’m saying it illustrate that we are not out there just selling a house. We are helping people through transitions in life where they are making very important decisions. It’s a big deal and they look to us for guidance. We take that very seriously. The reason the company for which we work and the brand with which we are affiliated is so important is because it directly affects how we will be able to serve our client. By affiliating with Berkshire Hathaway HomeServices, Best in Class, we know we will be given the BEST in tools, technologies, marketing platforms, education. We will be able to get better exposure for our listings, execute a better negotiation and be better positioned to educate and empower our clients so they can make the BEST decision for their needs. So that their dreams and goals are realized. We are PROUD to say that we work for Berkshire Hathaway HomeServices California Realty. And we thank you for coming to celebrate with us and to share in our excitement. Interested in learning more about Berkshire Hathaway HomeServices California Realty ? Shoot me an email or give me a call. I’d be happy to share. firstname.lastname@example.org or 209-536-3000.